Bourbon & Whisky Market Research

Comprehensive quarterly analysis and case studies of the secondary whisky market. Our research provides data-driven insights into price trends, market dynamics, and trading patterns to help collectors, investors, and enthusiasts make informed decisions.

Latest Report

Q4 2025

January 15, 2026

Q4 2025 Secondary Market Analytics

Comprehensive analysis of Q4 2025 secondary whisky market trends, price movements, and key insights for collectors and investors.

Key Findings:

•12,349 completed sales at an average price of $555.11
•6.75% price appreciation compared to Q3 2025
•1,864 unique products traded across the quarter
•36.5% premium for completed deals over auction results
•December surge with $574.09 average price, highest of the quarter

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Case Studies

Case Study

March 16, 2026

Why Gen Z Is Winning the Whisky Market

One Christie's hammer closed at $2.29 million. Our 22,161-deal dataset shows the median auction bottle clears at $216. Here's what the 35% auction discount means for buyers in 2026.

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Case Study

January 21, 2026

Wild Turkey Master's Keep Beacon Price Analysis

Wild Turkey Master's Keep Beacon trades at $479 on the secondary market. Based on 108 completed deals over 180 days, prices range from $425 to $570 with excellent stability.

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Case Study

January 15, 2026

Old Fitzgerald 11 Year Bourbon Secondary Market Analysis

Old Fitzgerald 11 Year Red VVS bourbon dropped 44% from $1,020 to $475 in 6 months. Learn when to buy, when to sell, and what this means for bourbon collectors and traders.

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